Motor Almanac

Toyota / Prius / 2010

2010 Toyota Prius

Family: Prius · filed with NHTSA as PRIUS, PRIUS PLUG-IN HYBRID

Summary

  • In its first three years the 2010 Prius drew 1,682 complaints — 24.7× the median of its generation (2010–2015). It is among the most-complained-about years of this generation.
  • These are complaint counts, not failure rates: they are not divided by how many cars were sold, because no public source reports U.S. sales by model year.
  • Of the 2,774 complaints that name a component, 70% concern Brakes (1,948).
  • 10 recalls filed for this model year.
  • 4 federal defect investigations cover this model year.

At a glance

Owner complaints
2,829
Recalls
10
Investigations
4
NCAP overall
Not rated
Combined MPG
50
Annual fuel cost
$1,250
Median mileage at complaint
6,500 mi (n = 2,267)
Crashes / fires / injuries / deaths
185 / 13 / 65 / 2

What owners report

Brakes

1,948 complaints · 70% of complaints that name a component · median 5,000 mi (n = 1,573)

Owner report Subject: Vehicle Safety Defect Complaint / Request for Investigation Review Vehicle: 2010 Toyota Prius VIN: [XXX] Component: Electronic Brake Booster / Pressure Accumulator Assembly Dear Administrator, I am writing to formally report a critical safety defect in my 2010 Toyota Prius regarding the electronic brake booste…
Owner report Component failed: Brake actuator and accumulator on a 2010 Toyota Prius. It is available for inspection upon request. Safety: ABS, traction, and brake lights turned on suddenly in the middle of rush-hour traffic, followed by a spongey, hard-to-press pedal. Braking distance and efficiency was greatly impacted, and driv…

Accelerator & Cruise Control

288 complaints · 10% of complaints that name a component · median 4,400 mi (n = 240)

Owner report The digital speedometer display has stopped working. I can no longer see my speed or fuel gauge. I was quoted nearly $3,000 at the dealer to repair the vehicle.
Owner report AS I WAS DRIVING ON A ROAD, ABOUT 25 MPH, WHILE MY FOOT WAS ON THE ACCELERATOR PEDAL THE CAR JUST DECREASED IT'S SPEED TO A STOP AS I CONTINUALLY PUSHED MY FOOT ON THE PEDAL.

Electrical System

193 complaints · 7% of complaints that name a component · median 65,000 mi (n = 145)

Owner report The contact owns a 2010 Toyota Prius. The contact stated that while driving at an undisclosed speed, a strong and unusual odor was detected inside the vehicle with no warning lights illuminated. The contact further stated that the following day, upon entering the vehicle, both the contact and the contact’s spouse exper…
Owner report Passenger side low beam headlamp has continued to need to be replaced. I was not made aware of a "customer service protection program" on this and when I contacted Toyota they said it was too late for the repair, electrical harness, to be covered by their extended warranty. I never received information regarding the e…

2% of complaints name no specific component and are left out of the shares above.

Across the generation (2010–2015)

To compare years fairly, each year is counted over the same span: complaints received up to two calendar years after its model year. A year is compared only when that span is over and it holds at least 50 complaints. Median of the comparable years: 68.

Model yearAll complaintsFirst three yearsNote
20102,8291,682most complaints
201152367
2012449104most complaints
201342668
201422352
201517135not compared

Recalls

Whether a recall has been fixed on a specific car depends on its VIN; check it at nhtsa.gov/recalls.

18V684000 · HYBRID PROPULSION SYSTEM

Filed 2018-10-04 · 807,329 vehicles

Defect: Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2010-2014 Toyota Prius and 2012-2014 Toyota Prius V vehicles. Excessive voltage in the Intelligent Power Module (IPM) within the inverter may cause the hybrid system to shut down, causing the vehicle to stall while being driven.

Risk: If the hybrid system shuts down unexpectedly, it can increase the risk of a crash.

Remedy: Toyota will notify owners, and dealers will update the software for the motor/generator control electronic control unit (ECU) and the hybrid control ECU as necessary, free of charge. The recall began January 22, 2019. Owners may contact Toyota customer service at 1-888-270-9371. Toyota's number for this recall is J0V. Note: The software updates in this recall are needed even if the vehicle had the software previously updated under recalls 14V-053 or 15V-449.

16V487000 · AIR BAGS:SIDE/WINDOW

Filed 2016-06-30 · 482,002 vehicles

Defect: Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain model year 2010-2012 Toyota Prius, 2010 and 2012 Toyota Prius Plug-in Hybrid, and 2011-2012 Lexus CT200h vehicles. A weld in the curtain shield air bag inflator may crack causing one or both portions of the inflator to eject into the passenger cabin.

Risk: If either portion of the curtain shield air bag inflator ejects into the passenger cabin, there is an increased risk of injury to vehicle occupants.

Remedy: Toyota will notify owners, and dealers will install retention brackets to the curtain shield air bags, free of charge. The recall began on October 17, 2016. Owners may contact Toyota Customer Service Department at 1-800-331-4331. Toyota's number for this recall is Toyota G0U, and Lexus GLJ.

16V396000 · SEATS:FRONT ASSEMBLY:SEAT HEATER/COOLER

Filed 2016-06-02 · 7,749 vehicles

Defect: Southeast Toyota Distributors, LLC (SET) is recalling certain 2005-2011 4Runner, Highlander, Sequoia, and Sienna, 2005-2010 Avalon and Tundra, 2006-2008 Camry Solara, 2006-2010 Highlander hybrid, 2006-2011 Rav4 and Tacoma, 2007-2010 FJ Cruiser, 2007-2011 Camry hybrid, 2009-2010 Venza, 2010-2012 Prius, 1988-1990 and 2005-2010 Camry, and 1989 and 2009-2010 Corolla vehicles equipped with aftermarket accessory seat heaters with a copper strand heating element. The electrical wiring in the seat heaters may be damaged when the seat cushion is compressed.

Risk: If damaged, the copper strand heating element may short circuit, increasing the risk of a fire.

Remedy: SET will notify owners, and dealers will disconnect the seat heaters, free of charge, and refund the purchase price of the seat heater accessory. The recall began on July 14, 2016. Owners may contact SET customer service at 1-866-405-4226. SET number for this recall is SET16B.

14V743000 · SEATS:FRONT ASSEMBLY:SEAT HEATER/COOLER

Filed 2014-11-19 · 3,233 vehicles

Defect: Southeast Toyota Distributors, LLC (SET) is recalling certain model year 2010-2011 Prius and Corolla, 2009-2011 Venza, 2006-2010 Avalon, 2007-2010 FJ Cruiser, 2005-2011 Sienna and Sequoia, 2006-2011 Tacoma 4x2 and 4x4, Camry, Highlander, Tundra 4x2 and 4x4, and 2007-2011 Rav4 and 4Runner. The affected vehicles may experience compression of the seat cushion which may damage the seat heater wiring.

Risk: Damage to the seat heater wiring could cause the wires to short, increasing the risk of the seat burning and causing personal injury to the occupant.

Remedy: SET will notify owners, and dealers will disconnect the heaters with copper strand heating elements and refund the purchase price of the seat heater accessory, free of charge. The recall is expected to began in January 2015. Owners may contact SET customer service at 1-866-405-4226.

14V053000 · ELECTRICAL SYSTEM:SOFTWARE | HYBRID PROPULSION SYSTEM: INVERTER

Filed 2014-02-12 · 698,457 vehicles

Defect: Toyota is recalling certain model year 2010 through 2014 Prius vehicles. In the affected vehicles, the Intelligent Power Module (IPM) inside the inverter module (a component of the hybrid system) contains transistors that may become damaged from high operating temperatures. If this occurs, various warning lamps will be illuminated on the instrument panel and the vehicle will have reduced power allowing it to only drive a short distance.

Risk: The vehicle may enter a fail-safe/limp-home mode that limits the drivability of the vehicle. The hybrid system could also shut down completely resulting in a vehicle stall, increasing the risk of a crash.

Remedy: Toyota will notify owners and dealers will update the software for both the motor/generator control electronic control unit (ECU) and the hybrid control ECU, free of charge. If an owner experiences a failure of the inverter before the vehicle receives updated software, the dealer will repair or replace the inverter assembly with a new one at no charge. The recall began on March 21, 2014. Owners may contact Toyota at 1-800-331-4331.

13V235000 · SERVICE BRAKES

Filed 2013-06-05 · 87,060 vehicles

Defect: Toyota is recalling certain model year 2010 Prius vehicles manufactured March 31, 2009, through October 9, 2009; and model year 2010 Lexus HS250h vehicles manufactured June 19, 2009, through October 9, 2009. Nitrogen gas from a component of the brake booster pump assembly could leak into the brake fluid.

Risk: As nitrogen is released into the brake fluid, the brake pedal may have reduced hydraulic pressure. Under certain circumstances, this condition could affect stopping distance and increase the risk of a crash.

Remedy: Toyota will notify owners, and dealers will replace the affected brake booster pump assemblies. The recall began on August 7, 2013. Owners may contact Toyota at 1-800-331-4331.

13V014000 · SEATS | AIR BAGS:FRONTAL:SENSOR/CONTROL MODULE-INACTIVE

Filed 2013-01-16 · 3,235 vehicles

Defect: Southeast Toyota Distributors, LLC (SET) is recalling certain models interspersed through model years 2009 through 2013 as follows: model year 2009-2012 Tacoma, 4Runner, Camry, Camry Hybrid, Prius, and RAV4; model year 2009-2010 Avalon, FJ Cruiser, and Highlander Hybrid; model year 2010-2013 model year Corolla, Sienna and Tundra; model year 2009-2013 Highlander and Venza; model year 2012 Prius V; and model year 2010-2012 Sequoia. During modification by SET to include accessories such as leather seat covers, seat heaters or headrest DVD systems, these vehicles may not have had the passenger seat occupant sensing system calibration tested. Without passing the calibration test, the occupant sensing system may not operate as designed.

Risk: If the front passenger seat occupant sensing system is out of calibration, the front passenger airbags may not deploy or they may deploy inappropriately for the passenger's size and position. This could increase the risk of personal injury during the event of a vehicle crash necessitating airbag deployment.

Remedy: Southeast Toyota will notify owners, and dealers will test the sensitivity of the occupant detection sensors, and recalibrate them as necessary. The recall began on March 21, 2013. Owners may contact Southeast Toyota at 1-800-301-6859.

10V039000 · SERVICE BRAKES, AIR:ANTILOCK:CONTROL UNIT/MODULE

Filed 2010-02-09 · 148,549 vehicles

Defect: TOYOTA IS RECALLING CERTAIN MODEL YEAR 2010 TOYOTA PRIUS AND LEXUS HS250H PASSENGER VEHICLES. CUSTOMERS HAVE EXPERIENCED INCONSISTENT BRAKE FEEL AFTER ABS ACTUATION DURING SLOW AND STEADY APPLICATION OF THE BRAKES ON ROUGH OR SLICK ROAD SURFACES. STOPPING DISTANCES MAY BE INCREASED COMPARED WITH A CUSTOMER'S EXPECTATION FOR A GIVEN PEDAL FORCE.

Risk: VEHICLE STOPPING DISTANCES MAY INCREASE RELATIVE TO A CUSTOMER'S EXPECTATION INCREASING THE RISK OF A CRASH.

Remedy: DEALERS WILL REWRITE THE PROGRAMMING OF THE ABS CONTROL UNIT FREE OF CHARGE. THE SAFETY RECALL BEGAN ON MARCH 3, 2010, AND IS EXPECTED TO BE COMPLETED IN LATE MARCH 2010. OWNERS MAY CONTACT TOYOTA AT 1-800-331-4331 AND LEXUS AT 1-800-255-3987.

10V035000 · EQUIPMENT:OTHER:LABELS

Filed 2010-02-03 · 271,417 vehicles

Defect: GULF STATES TOYOTA IS RECALLING CERTAIN MODEL YEAR 2005-2010 VEHICLES FOR FAILING TO COMPLY WITH THE REQUIREMENTS OF FEDERAL MOTOR VEHICLE SAFETY STANDARD NO. 110, "TIRE SELECTION AND RIMS." THESE VEHICLES WERE SOLD BETWEEN SEPTEMBER 1, 2005 AND JUNE 2, 2008 WITHOUT THE REQUISITE LOAD CARRYING CAPACITY MODIFICATION LABELS.

Risk: THIS DOES NOT MEET THE STANDARD REQUIREMENTS.

Remedy: DEALERS WILL MAIL TO CONSUMERS THE CORRECTED LABEL OR THE CUSTOMER WILL HAVE THE OPTION FOR DEALERS TO INSTALL THE LABEL FREE OF CHARGE. DEALERS WILL ALSO CORRECT THE OWNER'S MANUAL. THE SAFETY RECALL BEGAN ON MAY 27, 2010. OWNERS MAY CONTACT GULF STATES TOYOTA AT 713-580-3300.

10V036000 · EQUIPMENT:OTHER:LABELS

Filed 2010-02-03 · 153,418 vehicles

Defect: SOUTHEAST TOYOTA IS RECALLING CERTAIN MODEL YEAR 2005-2011 PASSENGER VEHICLES FOR FAILING TO COMPLY WITH THE REQUIREMENTS OF FEDERAL MOTOR VEHICLE SAFETY STANDARD NO. 110, "TIRE SELECTION AND RIMS." THESE VEHICLES WERE SOLD WITHOUT THE REQUISITE LOAD CARRYING CAPACITY MODIFICATION LABELS.

Risk: A DRIVER MAY OVERLOAD A VEHICLE WHICH MAY INCREASE THE RISK OF A CRASH.

Remedy: DEALERS WILL MAIL TO CONSUMERS THE CORRECTED LABEL OR THE CUSTOMER WILL HAVE THE OPTION FOR DEALERS TO INSTALL THE LABEL FREE OF CHARGE. THE SAFETY RECALL BEGAN ON MAY 27, 2010. OWNERS MAY CONTACT SOUTHEAST TOYOTA AT 1-800-301-6859.

Federal investigations

ActionComponentOpenedClosedRecall
DP23005SERVICE BRAKES, HYDRAULIC:FOUNDATION COMPONENTS2023-11-22open
DP22005ELECTRICAL SYSTEM:PROPULSION SYSTEM2023-01-272023-08-0722V063000
DP19004SERVICE BRAKES, HYDRAULIC:POWER ASSIST2019-09-302021-01-21
PE10006SERVICE BRAKES, HYDRAULIC:ANTILOCK/TRACTION CONTROL/ELECTRONIC LIMITED SLIP:CONTROL UNIT/MODULE2010-02-032010-07-12

DP23005: Brake Actuator Valve Wear

DP22005: Pedestrian alert sounds

DP19004: Brake Actuator Valve Wear

PE10006: Braking Performance, Hybrid Vehicle

Engines and fuel economy

VersionEngineTransmissionDriveCityHwyCombinedFuel cost / yr
Prius1.8L 4cyl HybridAutomatic (variable gear ratios)Front-Wheel Drive514850$1250

Fuel cost is EPA's estimate at the fuel prices of its last update, not today's.

Crash test ratings (NCAP)

VariantOverallFrontalSideRollover
2010 Toyota Prius 4-DR.w/SABNot RatedNot RatedNot RatedNot Rated
2010 Toyota Prius Plug-in 4-DR.w/SABNot RatedNot RatedNot RatedNot Rated

Service bulletins

Toyota issued 456 service bulletins listed against this model year, most often about equipment.

A bulletin tells dealers how to fix a known condition. It is not a recall and not a defect finding. Most bulletins cover several model years at once, so one listed here may not be specific to this year. The number of bulletins tracks how long and how widely a model was sold, so it is not a measure of reliability.

DateComponentSummary
2026-02-13ENGINEOBSOLETE NOTICE February 13, 2026: This bulletin is now obsolete. Please see T-SB-0009-26.
2026-02-13ENGINEThis bulletin includes basic procedures for performing a rescue charge on Ni-MH high voltage (HV) batteries. This bulletin should be used in conjunction with the applicable model and model year Repair Manual while performing a rescue charge…
2026-01-07UNKNOWN OR OTHERSome 2005 – 2026 Toyota vehicles that have undergone water intrusion may exhibit a condition in which a musty odor is present. Follow the procedures in this bulletin to remediate the odor and address this condition. The purpose of this Serv…
2026-01-07UNKNOWN OR OTHERSome 2005 – 2026 Toyota vehicles that have undergone water intrusion may exhibit a condition in which a musty odor is present. Follow the procedures in this bulletin to remediate the odor and address this condition. The purpose of this Serv…
2024-12-06STRUCTURE:BODYAcid rain results from rainwater or other airborne moisture that become acidic due to industrial chemical impurities in the atmosphere. If these acidic compounds settle on an exposed vehicle, especially the horizontal areas such as the hood…
2024-12-06STRUCTURE:BODYTo prevent brake rotor rust from forming during transportation and storage, wheel film will be used instead of a cardboard type of anti-rust cover. The purpose of the wheel film is to shield the disc brake rotor from weather elements and in…
2024-12-06STRUCTURE:BODYThe condition known as acid rain is caused by airborne chemicals or particles in the atmosphere, which mix with rainwater, nighttime dew, or high humidity to form acidic compounds. If these contaminants settle and remain on a painted vehicl…
2024-12-06STRUCTURE:BODYAcid rain results from rainwater or other airborne moisture that become acidic due to industrial chemical impurities in the atmosphere. If these acidic compounds settle on an exposed vehicle, especially the horizontal areas such as the hood…
2024-12-06STRUCTURE:BODYTo prevent brake rotor rust from forming during transportation and storage, wheel film will be used instead of a cardboard type of anti-rust cover. The purpose of the wheel film is to shield the disc brake rotor from weather elements and in…
2024-12-06STRUCTURE:BODYThe condition known as acid rain is caused by airborne chemicals or particles in the atmosphere, which mix with rainwater, nighttime dew, or high humidity to form acidic compounds. If these contaminants settle and remain on a painted vehicl…

How to read this page

Complaint counts are not failure rates. A model that sells more cars draws more complaints, and owners file more often after news coverage or a recall. That is why this page compares a model year only with other years of the same generation, never with other models.

Each complaint is counted once, even when it names several components; a complaint that names several systems appears under each of them. Owner reports are quoted as filed and have not been verified by NHTSA or by us.

Every model year of this Prius, including the ones without a page of their own, is listed on the Toyota Prius model page.

Sources

  • NHTSA Office of Defects Investigation: complaints, recalls and investigations (bulk files, data as of 2026-10-28).
  • NHTSA New Car Assessment Program: crash test ratings.
  • U.S. EPA / DOE fueleconomy.gov: engines, transmissions and fuel economy.

MotorAlmanac is independent and not affiliated with NHTSA, EPA or any manufacturer. This page summarises public records; it is not a mechanical inspection. Before buying a used car, check its VIN for open recalls and have it inspected.